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Vacationing in Italy The Importance of Camping


Goodbye hotels and SPAs! Nowadays, Italians seem to prefer to be immersed in nature while vacationing. This is what emerged from a series of studies by Active Sport Tours and from data provided by EnitEurisko, and Istat. Camping increased dramatically between 2012 and 2013—in 2012, only 23% of the Italian population opted for an eco-friendly camping vacation, while in 2013 the percentage rose to 31%, most of which consists of young people. 

Why do we—Italians and foreigners alike—prefer an itinerant vacation amongst nature to the comforts of a hotel structure? The answer to the question is quite simple: after a year filled with a stressful routine in a frantic city environment, the need to escape to open spaces devoid of chaos and technologies becomes particularly vital. Besides, a camping trip allows us to rediscover the traditions of our land, its wine-and-food riches, and enables us to spend entire days breathing fresh air and engaging in reinvigorating sport activities such as horseback riding, rock climbing, and alpine skiing. To throw in some numbers, the most popular camping activities in 2013 include: 21% hiking, 15% trekking, 13% animal watching, 31% cycling tourism, horseback riding, rock climbing, and skiing. 

It’s foreigners, however, who most seem to enjoy camping in our Bella Italia—61% of campers in summer 2013 were foreigners, while 39% were Italian. These are great results: camping had been cast aside for quite a few years; it’s good to know we are faced with young generations who know how important it is to spend some quality time outdoors. 

Camping is not only a simple vacationing solution; it’s a lifestyle that respects and validates the Earth, allowing those who practice it to truly be an integrating part of our planet—as it should be.